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TEAM BIOs
Carlos Santiago
President & CEO |
Video Interview
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Carlos
Santiago, Founder and President of Santiago Solutions Group, is
a nationally recognized expert in branding and multicultural marketing
strategy whose numerous clients with SSG have included J&J,
AARP, Humana, AT&T Wireless, Telscape, and Pernod Ricard. CNBC,
the Los Angeles Times, The Wall Street Journal,
Advertising Age, NPR and numerous others have highlighted his leadership
in multicultural target marketing and quantitative prediction of
purchasing and other behaviors. Carlos’ white papers include
“Right-Spend Studies I, II, and III - Setting Appropriate
Allocation to Optimize Hispanics Purchase Behavior” written
for the Association of Hispanic Advertising Agencies, “The
360º Perspective on Maximizing Hispanic Market ROI”;
and “The Impact of Customer Service On Hispanic Consumers’
Brand Image, Choice, and Loyalty.” In addition, he has authored
breakthrough papers such as “An Integrated Strategy for Hispanic
Markets,” published in Isabel Valdés’ book Marketing
to American Latinos.
Carlos began his management career at Anheuser-Busch
implementing Hispanic and Asian objectives before moving to Pacific
Bell as Director of Ethnic Markets, leading it through a period
of record growth. Later, Carlos was NYNEX Vice President of Ethnic
& Premium Marketing Sales & Customer Care and then Vice
President of Consumer Segmentation at Bell Atlantic. Carlos is a
frequently requested lecturer and serves on the boards of the Hispanic
Federation and the National Latino Children’s Institute. Among
other recognitions, he is the recipient of Bell Atlantic’s
Chairman Baldridge Award. Carlos received an MBA from Washington
University.
Derene Allen
Senior Advisor |
Video Interview
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Since
2001 Derene Allen has been a Managing Partner with the Santiago
Solutions Group. With SSG, Allen has retooled multicultural strategies
for clients such as Johnson & Johnson, Herbalife, Nestlé,
McNeil, Pernod Ricard, IDT Telecom, Campbell’s, Principal
Financial Group, American Express, USG and Cerveceria Cuauhtenoc
Moctezuma. Derene brings both Latin American and Caribbean as well
as US Multicultural expertise, having held numerous marketing positions
in the United States, Brazil, Mexico and Peru. She has served as
an adjunct professor in various Latin American universities, and
while in Mexico and Peru, she served as a consultant for CCM-FEMSA
(a leading beer-soda conglomerate), UNICEF and AeroMexico. Previously,
Derene co-founded The Innova Group, an international marketing firm
where her clients included Cigna, Philips, Kodak, Dannon, and P&G.
She started her career in the financial services/travel industry
with American Express, ultimately responsible for Market Research,
Strategic Planning, Marketing & Communications for 45 countries
in Latin America and the Caribbean, for all Card, Travelers Cheque
and Insurance products. She is the recipient of many U.S. and International
Direct Marketing Awards and her insights have been published in
several Hispanic marketing and public relations books. She is a
recent past Board Member of San Diego MANA, a non-profit Latina
leadership organization, and is currently an Adjunct Professor at
the University of San Francisco and a volunteer instructor on Entrepreneurship
in the Spanish Language Program, Alas. Derene received her graduate
degree in International Business from Thunderbird, The American
Graduate School of International Management.
Jaime Ramírez
Managing Partner / Santiago ROI
Jaime joined SSG in 2007 and has managed operations
in the top Hispanic markets across the US as well as in major Latin
American Countries, and has led multicultural teams for numerous
Fortune 100 companies. He has been Regional Advertising Director
for J Walter Thompson, Saatchi & Saatchi, Grey, and La Agencia
de Orci & Asociados. Jaime started his career on the client
side of business building, creating go-to-market strategies for
P&G’s top brands. Other clients have included J&J,
Verizon, Kodak, Coca-Cola, Kraft, AT&T, Time Warner, Washington
Mutual, Allstate, IBM, MasterCard, Blue Cross, Schering–Plough,
and Warner Lambert. He is currently an advisor for the UCLA Marketing
Students Association and a regular guest lecturer for courses at
UCLA Extension.
Jane Campa (J.C.) Alvarez
Director, Field Strategy
Jane
has been with SSG since 2000 and has worked during that time on
various projects including those for Humana and USG. Her extensive
career encompasses almost 30 years in both the public and private
sectors. She has worked in organizational development and client
services with major universities and served as a management analyst
and public liaison on congressional, legislative and regulatory
assignments in Washington D.C. Additionally, Jane was Director of
Corporate Relations at Anheuser-Busch, and has been a marketing
consultant with the British Consulate in Chicago and London, developed
consumer outreach campaigns for non-profit organizations, created
and conducted recruitment programs for the Zaki Gordon Institute
for Independent Filmmaking, and most recently consulted in production,
screenwriting and project development within the film industry.
Jane has a Bachelor of Sociology from Princeton University, a Masters
in Personnel Administration from Columbia University, and a Doctorate
in Educational Administration from Northern Illinois University.
She also holds a Certificate of Filmmaking.
Jennifer Miller
Director Strategic Planning
Jennifer has been with SSG since 2006, during
which time her clients have included Campbell’s, Dollar Financial
Group, Humana, Jackson Hewitt, J&J, McNeil Consumer and Nutritionals,
and USG. Jennifer has over 14 years experience in strategic planning
and brand marketing for large global companies, including Chiquita,
Clif Bar and Tyson Foods. Jennifer holds a BBA from the University
of Cincinnati, and an MBA from Xavier University.
Arwen Zemborain
Director, Analytics
Since starting at SSG in 2007 Arwen has worked
with clients such as Principal Financial, Hallmark, USG, J&J,
and McNeil Pharmaceuticals. Having worked in both the US and Argentina,
previous clients and employers include KPMG, Mass Mutual, Wilshire
Hotels, Qualcomm, Techint, World Travel Reports, and Catapult Consulting.
Arwen holds a Masters degree in International Management from Thunderbird
as well as a BA from the University of St. Thomas in Houston.
Mariana M. Cooper
Manager, African American Market Planning
Mariana
has consulted with SSG since 2000 during which time she has worked
on projects for AARP and St. Joseph’s Aspirin. She has created
multicultural marketing strategies for Hispanic, African American,
Caribbean and other international markets as well as for the general
market. She was formerly the International Advertising Manager for
AT&T, handling Hispanic direct response programs, sponsorships,
and events, including the 1996 Olympic Games, and was also Vice
President of the New York City-based promotion agency, Don Jagoda
Associates. Mariana has consulted for a variety of large and small
companies including Bell Atlantic.
Jim Nellis
Manager, GLBT Market Planning
Jim Nellis has worked with SSG since 2005 and
is the founder of CP Promotions, a nationally recognized leader
in the design and implementation of experiential marketing campaigns
targeting the urban consumer with a particular emphasis on the gay
and lesbian segment. Jim has consulted on the development of promotional
campaigns for American Express, Brown & Williamson Tobacco,
Pepsi, and Loews Theaters, and has advised The New York Times and
Crain’s Business on this emerging field. Prior to founding
CP Promotions, Jim was a Vice President at Clorox International
and also spent seven years at PepsiCo in various sales and marketing
positions. Jim earned an MBA from the University of Pittsburgh and
an undergraduate degree from Penn State University.
Dr. Pedro J. Santiago
Director, Econometrics
Pedro is well recognized in the area of economic
and market evaluation, as well as health services administration,
and has authored more than fifty economic studies in different industries.
He has been an advisor for SSG since 2004 and has worked on client
projects for AARP and Humana. Recently, he helped establish and
direct the San Juan Bautista Medical Center, a privatized hospital
in Puerto Rico and was commissioned by The Puerto Rico Department
of Health to stabilize the institution's daily operations before
returning some hospitals to private hands. Pedro completed his BA
in Economics at the University of Puerto Rico and his M.S. in Economics
at Illinois State University. He also received a postgraduate degree
in Health Care Administration from the University of Southern California.
Isabel Kovalik-Santiago
Sr.
Analyst
Isabel has been an independent research analyst
with SSG since 2001. She has contributed to numerous SSG projects
and previously worked in various positions for Banco Central in
Puerto Rico, Anheuser-Busch, GTE, Allstate Insurance Company, and
the North Carolina Department of Insurance. Isabel received her
BBA from the University of Puerto Rico and obtained an MBA from
the University of Michigan.
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