Hispanic Marketing & Public Relations Book First Ever Hispanic Marketing Book
Selected Choice Magazine Outstanding Academic Title
Choice magazine selected The Hispanic Marketing & Public Relations Understanding
and Targeting America's Largest Minority book 2006 Outstanding Academic Title,
making it the first ever Hispanic marketing title selected for the exclusive list.
PR Web Newswire
1/29/07
Boca Raton, FL (PRWEB) January 29, 2007 -- Choice magazine
selected The Hispanic Marketing & Public Relations Understanding and Targeting
America's Largest Minority book (Poyeen Publishing, $49.95) a 2006 Outstanding
Academic Title. This makes Hispanic Marketing & Public Relations the first
ever Hispanic marketing title selected for the exclusive list. Only 640 outstanding
works were selected for their excellence in scholarship and presentation, the
significance of their contribution to the field, and their value as important
- often, as in this case, the first - treatment of their subject. The Hispanic
Marketing & Public Relations book was one of more than 25,000 titles considered
for selection by Choice in 2006. Outstanding Academic Titles are the "best
of the best." Information about the book, including a list of authors and
table of contents, is available at http://www.hispanicmpr.com/the-book/
Choice reviews about 7,000 titles a year. From those, the
editorial staff select the best titles for a once a year list of outstanding works.
The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice
is a publication of the Association of College and Research Libraries, a division
of the American Library Association.
Hispanic Marketing & Public Relations is useful for anyone
targeting U.S. Hispanics, including marketing professionals and students. The
book, provides 435 pages of information, graphics, (including 93 tables and figures),
case studies, market data and opinions based on the experiences of nineteen U.S.
Hispanic market experts, and benefits the Hispanic Marketing & Communication
Association, HMCA.
"It's really exciting to see experts from across the
country collaborate to provide this information which is invaluable for practitioners
and students alike," said Elena del Valle, book editor. "The book provides
information that would cost readers hundreds if not thousands of dollars in research
and consulting fees for a very affordable price while promoting Hispanic marketing
excellence."
Seventeen practitioners and two university academics, contributed
fifteen chapters to Hispanic Marketing & Public Relations. Cris Ascunce of
CAT Grafix, Inc. designed the cover. Topics include a U.S. Hispanic market outline,
acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic
projections, perceptions, qualitative and quantitative research considerations,
public relations, special events, Hispanic media, electronic publicity and media
training. Authors include a veritable who's who of U.S. Hispanic marketing. Research
guru Carlos Santiago, president of the California based Santiago Solutions Group,
wrote the foreword.
