Santiago Solutions Group

UPCOMING CONFERENCES

Hispanic Retail 360 Summit * July 28-30, 2008 * Miami Beach Florida

Alan Edelstein, Shopper Marketing – Center of Excellence, from Johnson & Johnson, and Carlos Santiago, President & CEO, Santiago Solutions Group to present the results of the largest Hispanic shopper study ever completed.

Latina Shopper Insights- Identifying opportunities to better appeal to Latina shoppers: How does her shopper behavior differ from non-Hispanic shoppers? Is it demographics? Is it cultural? How do we adopt a strategy of inclusion vs. a strategy of exclusion- ensuring all our shoppers are welcomed?

Presentation Outline:

Who is the Latina shopper?
What motivates her?
What drives her store selection and loyalty?
In and out of store marketing elements that influence her purchase decision

Developing a Holistic, Multi-platform Hispanic Marketing Strategy & Aligning Internally to Win

September 22-25, 2008 * Los Angeles California

What Will Be Covered:

Create a marketing strategy that utilizes multiple methods to reach your target audience
Integrate retail, online, and new media marketing executions
Align your organizational structure to best support your Hispanic marketing initiatives

How You Will Benefit:

Learn from real-life examples of successful multi-platform marketing executions
Explore alternatives in new media marketing opportunities
Understand how your organizational structure can be supporting or impeding your initiatives

Carlos Santiago, President & CEO, Santiago Solutions Group