Santiago Solutions Group, (S)^sg, is a leader in Hispanic and multicultural marketing strategy planning, business strategy development and management consulting.

We apply to the Hispanic & multicultural segments: precise opportunity sizing tools, formal strategic planning principles, insightful internal & competitive assessments, market research methodologies, valuable analytics and ROI dashboards, with the same rigor you would take for your best general market consumer segments.

We deliver comprehensive, substantiated and targeted Latino and multicultural initiative business strategies, strategic roadmaps, brand architecture, and 5-Ps marketing plans that contribute to your brands top-line, bottom-line and ROI growth.

OUR COMPANY: Hispanic & Multicultural Marketing, Business Strategy and Management Consulting has been our primary business and our principal focus since the beginning of our corporate careers in the 1980s.

OUR TEAM: Hispanic & Multicultural Professionals with Proven Client-side Expertise, including decades of staff, line and field hands-on experience in various industries & disciplines with proven competencies in analysis, statistics, econometrics, consumer research, as well as in due diligence, operations, human resources, strategic planning, corporate social responsibility, philanthropy, sales, marketing, product, segment and change management.

OUR FORMULA: (S)^sg's Comprehensive Formula, grounded in solid strategic planning and business development principles, is tailored to address the unique Hispanic & multicultural marketplace issues for your particular business readiness, brand equity and category dominance. Every formula adds up to the same quantifiable results: marketplace leadership, high ROI, and business success.

OUR REPUTATION: The Decisive Leader in Hispanic & multicultural strategy consulting, with Proven Solutions and efficient proprietary methodologies that keep Our Clients coming back again and again. We take great pride when our clients refer to Santiago Solutions Group as their ‘Strategic Conscience.’

OUR GOAL: Intelligent Answers for Tapping the Diverse Markets Opportunities, To provide Hispanic & multicultural strategic pathways that are carefully tailored and validated for your corporate culture and fiscal reality, to boost up your overall growth, further build your brands, optimize your ROI and steer your teams to succeed.