Santiago Solutions Group

OUR SOLUTIONS

Opportunity Sizing & In-Culture GeoValue™

Companies must make their brands relevant to the end user, which can be particularly confusing when dealing with multicultural segments and their respective sub-segments. We help our clients evaluate the value proposition of their brand/service, connect their brands to targeted segments and sub-segments, find high lifetime-revenue potential customers and create long-term loyalty. Through our proprietary analysis consisting of traditional metrics combined with more current estimation models and the latest, in-depth inputs, we analyze a more complex number of dimensions, including share dominance, growth, potential market size, time frame, present versus future forecasts, sales history, sales trends and target population trends. Connecting this research with our vast accumulated cultural and business insights, SSG ascertains which sub-target needs and wants match specific products and retail channels at the micro level – down to the zip, block, household, and individual – enabling highly targeted implementation and measurable results of geographic strategies and tactics.