Santiago Solutions Group

OUR SOLUTIONS

Predictive Modeling: Target Segmentation Strategy

SSG utilizes several proprietary methodologies to provide our clients with a more accurate statistical forecast of potential product/service needs and purchase behavior, as well as return on new brands/services, new positioning and future marketing programs. We also use predictive modeling to establish measurement benchmarks, to determine the level of investment and understand the overall potential for the category. Our proprietary segmentation process targets current and potential high-value customers by sub-segment, and estimates market size in total and by key consumer segments, which can be decomposed for assessment and sensitivity analysis at key consumer decision points.